Born and raised in San Juan, Puerto Rico, he developed an interest in photography and the visual arts from an early age. When he was a teenager he spent most of his free time wandering" the streets of Old San Juan with an old 35mm camera—documenting "people's lives in the old city. That passion for the visual arts took the form of a long lasting interest in how images can communicate in a more powerful and profound way than any other medium.
While studying comparative literature at the University of Puerto Rico, his interest in filmmaking started to grow; and that led him to study filmmaking in The London Film School, where he directed several short films—including Sheepdog that was shown in several international festivals like the New York Short Film Festival and went on to win the top prize in Cinefiesta, "Puerto Rico's" top film festival
Since then, his body of work has grown to include many award winning commercials, earning top prizes at Canne Lions, Clios and El Ojo Iberamericano. Recently he directed Tokío, a short film about the struggles of a community being evicted from a Puerto Rican slum, that went on to compete in the Palm Springs International Film Festival, Sundance Film Forward and Ícaro.